Our values and mission:
It's becoming increasingly difficult to distinguish between reality and illusion. Our mission is to bring people back to real life, away from constant digital distractions and convenience, and towards tangible effort and genuine moments. Real effort deserves real hydration.
REALIST stands for:
Real dopamine
Real dopamine comes from effort, not comfort. When you sweat, achieve something, push your limits, your body rewards you with dopamine, which often lifts your mood for hours and gives you a genuine sense of satisfaction. Our comfort world works differently; it delivers quick fixes that fizzle out instantly and often leave you feeling empty.
Real encounters
We build products for real life. For people who get out there, take action, connect with their bodies, and like to push their limits. For all those who don't want to experience life solely through a screen . The REALIST community is created where people come together in real life and achieve something together.
Real ingredients
Real effort deserves professional hydration. Instead of sugar and colorings: sodium, potassium, and magnesium. Pure, functional, sugar-free, and without unnecessary additives. Produced in Austria – using raw materials exclusively from German and Austrian manufacturers. (Exception: Stevia Reb M)
Genuine transparency
We communicate openly about composition, dosage, and effects. No exaggerated health claims, just verifiable facts. We believe that trust is built through transparency—not marketing. Good decisions require sufficient information.
Real-world use
Success isn't achieved on stage, but quietly. In the moments when no one applauds. REALIST was created precisely for this kind of effort, for sweat, focus, discipline, and genuine performance. REALIST is designed as a daily companion, helping you replenish your electrolytes in a targeted and straightforward way.
Real challenges
Stress is unavoidable in life. Either we consciously invest in our health through exercise and an active lifestyle, or we postpone the consequences. Everyday life constantly confronts us with physical and mental challenges.
Hydration.
An underestimated key to health and true performance.
You can survive for several weeks without food, but only a few days without fluids. Adequate hydration supports physical and mental performance, yet we often pay too little attention to it. Everyone talks about nutrition and training, but hydration quickly gets pushed to the back burner. Our bodies will thank us if we pay more attention to our fluid balance.
We remind you that true health and true performance begin with the simple basics.

Founder Johannes Fink on REALIST
It arose from frustration
"The idea behind REALIST does not come from sports, but from major challenges in everyday life."
I've been living with Crohn's disease, a chronic autoimmune disorder, for almost 20 years. During that time, I've spent well over €50,000 on supplements that promised a lot and delivered little. From this, I've learned that it's not about miracle cures, but about the basics: nutrition, sleep, exercise, and mental stability. And if you do take supplements, only take those that make sense.
Electrolytes were a turning point for me personally and the foundation, especially in my ketogenic diet, which I've followed for years. I noticed how an adequate electrolyte intake helped me feel more stable and resilient in everyday life and during training. However, in Europe, I found hardly any products that met my needs. Too much sugar, too little salt, unnecessary additives that I want to avoid due to my condition.
REALIST is aimed at people who want to take responsibility for their bodies, clearly informed, without illusions, without empty promises."


